Direct mail tracking software captures responses online using personalized urls. Personalized url purl landing page manager for integrated marketing campaigns - Create customized landing pages and generate unlimited personal URLs and purls. Used for integration into direct mail, email and internet response pages. Build a better purl, doorway page, squeeze page, and marketing campaign with our software using PHP 4 & MySQL 4. Fully documented, & semi-automatic installation process. Modular format for expansion & added features. Other modules include: 1. REPORTING: enhances the functionality for the DynamicURLS (LITE) software platform which is a free download. Specifically, this module enables robust and detailed reporting and metrics within the system including Visitor tracking, Download of results in Excel file format for subsequent analysis and evaluation, aggregate tracking of user clicks on landing pages via Heatmap technology 2. PRO - which adds more personalization fields and facilitates mass import & export of contact lists 3. UNLIMITED - Create an Unlimited Number of personalized URL campaigns within the Dynamic URLS software Create user groups in order to organize your users easier and develop target campaigns Filter your user list to simplify the task of finding users within the software and 4. EMAIL - Deliver personalized HTML emails to users in your target campaigns. Use this module as a complement to your other existing direct marketing campaign elements including direct mail and web! Receive an email alert on new visitors to their personalized web page, enabling quick follow up and a sense of urgency! Improve your overall conversions and success rates with this added functionality. All modules work seamlessly together and complement the LITE version.