Customer Relationship Management (CRM) is aimed keeping your customers happy. DBLink?-CRM on demand Marketing Automation will provide your marketing team with a view into the entire Customer Life Cycle marketing campaigns, automate lead qualification and follow up the future sales and support data. Analyzing and understanding how your campaigns are performing allows you to more accurately define those campaigns that work for you. DBLink?-CRM marketing solutions provide detailed Campaign, Contact and Lead tracking, reporting and analytical tools to give your team precise measurements on all types of campaigns from radio spots to newspaper prints.

You can systematically segment customers into groups based on customer information and other business rules to deliver unique marketing messages to each group.

Web-based DBLink?-CRM is a central location for marketers to plan and efficiently manage all their marketing campaigns. Based on key attributes you can group contacts and leads onto lists or groups. Easily export lists in multiple formats to hand off to direct mail houses and partner agencies. Connect each lead to the campaign source and track response time to immediately know which sources are generating the most or the least leads or business in dollar values.

Quickly send and track mass personalized e-mails to facilitate customer communication and lead cultivation. Segment lists into group to send personalized marketing messages.

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