CRM lead tracking software has caught up the fancy of many organizations in the recent times as it provides great degree of help to properly manage the leads. It is no secret the leads and the sales process is of prime importance to any business and one would be in grave danger to loose out a lot of business if these are not managed properly. And this is why the industry professionals, from small to large business organizations, are now starting to use various CRM lead tracking software to make their sales team more efficient. There are many problems that a sales team stands to face if they are not provided with proper tools to manage their work. Here is the list of few of the things that can go wrong: Lead Missing: Missing leads are a very common phenomenon which could be a result of minor mistake deleting the lead or the mail going into spam, failure delivery etc. Lead Log: Managing leads coming from various sources like Phone, Newsletter, e-mail campaigns, cold calling and various websites is a big challenge and it can easily go wrong if proper tools are not implemented. Lead Distribution: Human error is one of the biggest problem in lead management. Usually, lead distribution is done through department managers and if they are on leave or busy with something else on a given day, then distribution of leads can take a back seat adversely affecting the business. Lead Monitoring: To see how well your sales personnel are performing is a big setback. One cannot afford to monitor them personally every time and thus performance issues. Missing Contact Details: Managing numerous contact details on mails or computers can result in a big loss, tracking the previous conversations with the client and following up on time can also become quite a difficult task if not properly managed. Other similar problems can be loosing out in touch with your clients, tracking vital info like the major areas of sales, the nature of the companies that are giving you more business etc.

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